The language we use: Talking about oncology massage with our clients

What language do we use?

Clients are rarely looking for “oncology massage.”

They are however looking for relief, comfort, and support. 

1. Speak to Benefits That Matter

By using language that reflects our client's goals we let the outcome lead.

·       “Reduce discomfort from treatment side effects”

·       “Support better sleep and relaxation”

·       “Provide a safe, comfortable experience in your body”

2. Clarity, Not Jargon

To help our clients understand that “This is for me.”, we can use language that speaks to them, for example:

·       “Massage for people impacted by cancer”

·       “Safe massage during and after cancer care”

3. Avoid Language That Implies Risk or Danger

Many people still carry outdated fears about massage and cancer. If we’re not careful, our wording can reinforce those fears.  We can replace phrases that focus on risk such as “Massage can be harmful” with language that encourages confidence and emphasizes knowledge-based safety. Some examples include:

·       “Based on your health history we make adjustments to ensure optimal outcomes.

·       “There are well-established ways to safely provide massage during and after cancer treatment.”

4. Be Precise Without Being Alarmist

Clients don’t need a lecture in pathology. Straight-forward language will reassure our clients that we know what we are talking about.

Instead of “Your lymphatic system is compromised from cancer treatments” we can say “I’ll adjust how and where we work based the impact of your cancer treatments.”

Instead of “The radiation caused damage” we can say “We will work carefully in the area that received radiation.”

5. inclusion

It is still possible that people are turned away from receiving massage because of their cancer diagnosis. Thorough intake using careful language provides both the therapist and the client with the information needed to ensure safe massage.  Your client will appreciate your competence and feel there is a place for them in your practice.

6. Be Mindful of Identity-Based Language

By focusing on the whole person we can avoid using terms that identifies them as a “cancer patient” or “survivor.” Instead, “People living with cancer” or "Recovering from cancer treatment" broadens how we reflect our client's back to themselves.

Final Thought

Oncology massage is not just about what we do with our hands—it’s also about how we use language to create trust and possibility. A little extra care goes a long way.